Well, at least that got your attention!
Can you remember the worst interview you’ve ever seen on TV?
I bet you can. Was it a politician, reality ‘star’, footballer or unsuspecting
member of the public?
For me, it was the director of a certain holiday park company
who was being grilled by a prime time TV reporter about some pretty torrid
holiday experiences from customers at one of their venues. This was a perfect
example of media training - or in this case, lack of media training.
The company representative continually denied everything, was
incredibly defensive to the point of being downright aggressive in tone as well
as body language, was utterly disinterested in the customers’ complaints, and
frankly made viewers feel they’d never want to use that holiday firm in the
future.
How different it could have been. The right spokesperson,
preparation, tone, language and message delivery could have been the difference
between:
(a) alienating the reporter as well
as the viewer;
(b) getting the company perceived
as caring, considerate and responsive; and
(c) winning and losing customers.
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| Have you worn the right outfit for the interview? |
There are so many things to consider when agreeing to appear
on TV or on the radio, or on-line, and that’s where we come in.
Our media trainers are experienced broadcasters, journalists
and communications experts, not wannabes or copycats.
We will create a bespoke training course for your business
and its issues, and deliver it at your own offices or venue of choice. It can
last as long as you want it to ie half a day, a whole day or two. It depends
how many people are to be trained and how much content we agree with you will
benefit your executives. We also incorporate personal branding and image.
We work with a professional filming crew, so everyone will be
filmed and critiqued (in only the most positive way), then we go about giving
you expert tips and techniques to hone your skills and make you feel confident
and controlled for future broadcasts. The experience takes away the mystique and
fear, and having been through it once, you’ll feel much better about doing it
for real when the need arises.
“This was one of the best courses I’ve ever been on, and I
remember your tips to this very day,” said one of my delegates, a director from
a housing group, “even down to the choice of tie I should wear!”
And Noddy?
It’s the name for those little head shots you see
in interviews consisting of nods or signs of listening by the interviewer.
Usually it’s because there’s only one camera available, and noddies are recorded
after the interview has taken place then edited in. It seems real to the
viewer, as if the interview is being filmed from several different angles with
a bigger film crew.
Get in touch now to talk about the creation of a bespoke
package for your company executives. Simply click here or give us a
call.
Your company reputation is worth it.
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