pla·gia·rism/ˈplājəˌrizəm/ Noun: The practice of taking someone else's work or ideas and passing them off as one's own.

I'm interested in your views.

I've had my website copied (images and content), my LinkedIn connections systematically trawled through and used, and my clients contacted.

Now I know this is the real world. Stuff happens. And I've been known to look through the web for inspiration myself. Yes, LinkedIn is all about connecting to new people via connections but what about netiquette, doesn't that count or is that being a tad naive?

Here's the thing (in the words of that truly ground-breaking PR from the telly, Siobhan Sharpe, Head of Brand at Perfect Curve - "2012", BBC): should I get irritated by this flagrant copying, should I be flattered, should I be saddened that such people have no original ideas themselves nor ways to get their own clients, or should I grin knowingly, shrug my shoulders and get on with something more important?

One thing I've noticed though - the perpetrators have all been women. Come on sisters, shouldn't you be doing it for yourselves?

You know who you are. Actually, and please note, so do I.

Other folk out there in social media land - what do you think? 

It always pays to know what your clients do - especially if it means you have to be pampered in the process!

As PR and marketing consultant to a wide variety of different clients, I need to know just the right amount about their businesses. Not too much, as it's their business not mine and they're the experts. Not too little, as I can't promote what they do effectively.


So, purely in the interest of research you understand, dear reader, I couldn't pass up the offer of a spa pedicure at a leading beauty salon in the area, Euphoric, a client I've been working with this year. 


Of course I'd been to the salon several times before, given advice on business matters, PR and marketing, image, branding and so on. I'd even been to take photos for a press release and been there for support my client as she was filmed for her first corporate video. I'd looked at the products and all the state-of-the-art equipment - some of which looks just like something out of Transformers.


I thought I knew what needed to be known about pedicures. But I was wrong. I'd never had a 'spa pedicure' before. 


Now let's be clear - my feet are not my best feature. Far from it. Working as hard as I do, there's very little time for pampering treatments and I have to admit I don't take much care of my feet these days. 


After a warm welcome to the salon, I was encouraged to relax with a drink of my choice and then I met Katie, who would be braving the delights of my plates (of meat, I'm a Londoner). I duly chose a shade of OPI nail polish for my toes I was taken into a relaxing treatment room where a warm foot soak awaited. But the best was still to come...


The couch was just sooooo comfy, the lights were dimmed, the music played something soothing - and Katie started her magic. For an hour and a half, my feet were smoothed, massaged, lotioned, potioned and primped. I lost count of how many times I drifted off; when the lights went up, I looked down at my extremities and shining back up at me was a delightful pair of feet, barely recognisable from the 'before' version! And the bonus was - I felt wonderfully relaxed for the first time in ages. 


So what did I learn from this experience?! I can now promote my client even better with the benefit of having experienced one of their wonderful treatments. AND I'll certainly go back for more in the future, so they've certainly won another client themselves. 


Several questions arise, though ... which treatment will I choose next time, and shall I take my own advice when it comes to experiencing my dentist client's business?!!


Check out Euphoric on www.euphoric-beauty.co.uk to see more about the treatment I had, plus all the others.

How effective communications can save lives

Recently I have had to spend much time at an NHS hospital where a close relative is very poorly. 


During my hours there, partly spent talking to consultants, doctors and nurses of every rank, and partly spent sitting by the bed watching what goes on, I have come to two conclusions about communications.


Firstly, with each different department and ward my relative was on, contact details were at least eight years out of date. This matters because if they had to get in touch with next of kin urgently either to update or to take instruction, they couldn't. It also matters because if the contact details are out of date, what else is? Maybe the patient information, maybe the medication information - it doesn't exactly instil confidence. Worse still, having told each department or ward the right information, it wasn't passed on either to Central Records to put it right, or to the next department or ward - so I have to keep remembering to check.


Secondly, in certain units there is little communication about patients between staff during shift changes. On one occasion I gave some important, useful and perhaps crucial information. During a subsequent phone call I asked what had been done, to be told: "People are only supposed to be on this unit for one or two days so there's never much of a shift briefing". How outrageous is that? The unit in question is for serious medical problems - won't they get more serious (possibly life-threatening) if staff don't know what's really going on? 


Let me make one thing very clear, dear readers, the care given by doctors, nurses and healthcare assistants is second to none. I'm highlighting a need for more effective, joined-up communications - from the top down, cross-departmentally and from grass roots up.


Is it likely to happen in the NHS? Am I hopeful? What do you think?


And don't get me started on the topic of charging for car parks in hospitals!