Guest blog by Chris Cummings, OGC Solutions
In every organisation, large or small, everyone is
involved with the sales process. Whether it’s selling an idea internally, as a
leader galvanising your workforce, or developing new business by selling to
clients direct.
The word ‘sales’ can conjure up traditional images of
bashing the phone or knocking on doors, pushing a product or service in an
aggressive way. However, the process has developed significantly in recent
years and buyers have become more savvy and knowledgeable. So as individuals looking
to develop our businesses, we have to become more sophisticated.
It’s not rocket science to become an effective sales
person but there are some simple pointers that can help you achieve your goals.
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| Learn how to target and aim high |
Social media has given sales people a huge opportunity to
research buyers and companies more effectively to enable a more tailored
approach. Technology has given us the tools to communicate in different ways,
identifying decision-makers more easily without having to rely on traditional
cold-calling and door knocking.
A lot of people think they can sell, but it is an art;
however, it can be taught and perfected. Having a toolbox of tricks you can use
will undoubtedly make you a more effective and successful organisation both
internally and externally.
Traditional methods are getting tired and produce average
results – choose to be successful and learn a new way to develop your business.
Come along to my Chimera Courses on Achieving Sales Success and Improving Profitability to find out more. Book here.
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