Pier pressure

There is very little that’s attractive about Brighton seafront. Other seafronts have more appeal. There. I’ve said it.

I had breakfast in one of the restaurants in Kings Road on Sunday morning. Apart from the fumes from the adjacent car park, I was faced with a grey concrete view (not the one above) and scaffolding on the prom, so I had to squint around it all to see the colourful sail boats just beyond.

It was a sunny morning, but the surrounding buildings were grey like the concrete and Regency Square appeared somewhat tatty. The one string of lights along the promenade said it all. No-one in authority seems to care what the prom looks like and hasn’t for years. At a lower level, there’s the Fishing Museum which is interesting, and some quirky shops and galleries along and under the arches. But overall, it seems a missed opportunity.

With the bright and vibrant history of Brighton, it deserves an attractive, colourful and welcoming seafront. So do tourists and residents alike. It should be more of a destination in its own right, with more interesting and quaint stalls, entertainment and shops, tourist information and so on. At least some beautiful weather-resistant and thug-resistant flowers, tubs and displays, which could withstand the late night antics of stag and hen party guests.

Of course, all this takes budget and resources which are in short supply, as we all know. Maybe the exorbitant cost of street parking on the seafront and in the city could go towards it. Or the same creativity and effort as has been expended on the restoration at The Level. Or perhaps it’s already in the pipeline and I’ve missed the notices. Or maybe I just turned around and didn’t see the flying pig.

I believe the city would benefit as a whole. Simply driving along the prom would be much more pleasurable, as would staying in the seafront hotels. Tourists might come even more if there were street performers, so retailers and hoteliers would be happy. Maybe more staff from nearby offices would visit during their lunch breaks if the weather was good, which would benefit their health and wellbeing if they got out in the ‘fresh’ air and had a meander along the prom.

And if by some remote chance anyone in power sees this and thinks there’s an ounce of merit in the content and does something about it, I promise I’ll sing “Oh, I Do Like To Be Beside The Seaside” as I strut happily along the prom. 

Now there’s a challenge ...

First published in The Argus on 17 September 2013