EastEnder turned West Ender : an interview with Michael Greco

Chimera Communication's Managing Director, Jill Woolf, caught up with ex-EastEnder star Michael Greco at this year's Brighton Summit

During this year’s Desire Hour at Brighton Summit, the annual business conference run by Brighton & Hove Chamber of Commerce, actor Michael Greco, a tutor at Brighton’s Bird Studios, held a West End workshop which included exploring acting methods and vocal techniques for business use, and learning a song from Chicago.

Michael's background

Michael Greco trained at Guildford School of Acting in London. He played Beppe di Marco in EastEnders from 1998 to 2002. He also played Billy Flynn in the West End’s Chicago. In 1999 and 2000 Greco won the British Soap Award for the Sexiest Male for his role in EastEnders. Greco has recently moved back from Los Angeles where he appeared alongside Kevin Costner in the three-part film Hatfields & McCoys.

Acting for business people

Jill chatted to Michael about how he had found working with business people in his workshop instead of his usual stage school students.

Jill: Thanks so much for spending just a few moments with me after your Brighton Summit session. I imagine it was very different having business people of all types, ages and experience in the room. Did you enjoy it and just how different was it?

Michael: I did really enjoy it because it’s great working with people who aren’t actually actors or teaching kids who want to become actors. That’s a long process which takes years and years, and they gradually get better at it but today, with people who have ‘normal’ jobs, their enthusiasm was in abundance.

Jill: Tell me more.

Michael: The ideas delegates had to put into practice, for example just walking across the room, were challenging! It wasn’t easy and I could see that. As Shakespeare said, “All the world’s a stage” and everyone has a little bit of showmanship in them, so they really enjoyed the session. Actually, we could have gone on for hours. They also lost their inhibitions quickly; they really just got stuck in. I spoke to them about, for example, being happy or being angry and they just went for it.

Jill Woolf with Michael Greco

Jill: Did you pitch your workshop differently because it was for business people?

Michael: Yes. With actors, it’s part of a process but with business people who don’t want to become actors, I just took the first two or three principles of acting. There are around 200 and we only had an hour.

Jill: What were the three principles you covered?

Michael: The voice (which is the most important thing), breathing which of course incorporates the voice, and physicality as an actor – not just fitness but how you stand, walk and use your body to create a character.

Jill: So that means your presence, which is equally important to business people.

Michael: Absolutely.

Jill: How did you find the input and questions from the delegates compared to your normal students?

Michael: Actually there were very few. They were very attentive and I took the stage along with Mia [Mia Bird, founder of Bird Studios] and we covered so much that the hour went really quickly. As adults, it was almost as if they didn’t want to miss out on anything and they really appreciated this opportunity, which was great.

Jill: I guess people were there as they’d chosen your workshop so they keen to soak up the information eagerly?

Michael: Yes, that’s right! So different from some children.

Jill: Were there any takeaways for you today from being with them that have surprised you?

Michael: Yes, actually. It was interesting to be with adults instead of young people, those who have day-to-day jobs and lives, families and other jobs, and it was something new to them to discover how to breathe properly, how to walk, how to create a character. So what I learned from them through just the feedback I got, seeing their smiling faces, is just how much they were enjoying it! It was like being back at school for them and something different from their normal mundane jobs, so I learned that they appreciated it a lot more than kids do. Kids probably take it a lot more for granted and the adults knew that this was something different, especially hearing it from someone different – I’ve done TV, West End, lots of work over 25 years. They were a good audience.

Jill: What do you think they’re going to take back to their businesses from this session?

Michael: I think they’re going to take back probably being able to stand up in front of people with more vigour, with more positivity hopefully; being able to use their diaphragm, which is very important in breathing. If you get in a particular situation where you’re shallow breathing, you need to be able to relax into your breathing so you can do whatever you need to next because as I said, breathing is everything and you’ve got to be able to take good, deep breaths in order to relax yourself.

Jill: That’s particularly important for those who present in their business life. It’s something which is covered in the training I and my team do for presentation and media training, but I’m sure it really meant a lot more having this experience with a professional actor.

Michael: Yes, it’s so important to get an audience relaxed in the first few minutes of a presentation and have them eating out of your hand. That’s when you get a better chance to get your business ideas across. 

Jill: It’s been a delight to talk to you today. Thanks so much again.

Michael: Absolutely my pleasure.

A version of this interview was first published on Brighton & Hove Chamber of Commerce's Brighton Summit website where you can see how a full day of learning, networking and exploring potential benefits people from all types of businesses in the area.

Brighton and Barclays mean business for high growth entrepreneurs

Chimera's MD Jill Woolf recently interviewed Barclays' Corporate Relationship Director, Paul Williams, on the bank's sponsorship of a session at Brighton Summit. The Summit is organised by Brighton & Hove Chamber of Commerce and is a popular business conference, now in its fourth year, attracting around 300 delegates comprising start-ups, SMEs and bigger corporates, business owners and managers, not-for-profits and entrepreneurs, working in and around the city.

Jill is Lead Ambassador for the Chamber and a member of its Board.

High growth business entrepreneurship and its challenges are the subject of the Barclays-sponsored session and the speaker is Marc Koska, the inventor of the K1 auto-disabling syringe and founder of the SafePoint Trust, a charity which campaigns for safer syringe use.

Jill: We’re delighted Barclays is on board for this year’s Brighton Summit, Paul. I’m sure members and delegates would like to know more about your unit’s role within the bank, and the synergy between what you do and the session you’re sponsoring. As head of the high growth entrepreneur team, what are you looking for in an ideal high growth business?

Paul: In black and white, a high growth company should be consistently growing at 20% each year in terms of revenue and number of employees over the last three years, or has received external investment through post seed funding. That said, not all high growth businesses fit into the black and white definition so we also look at the companies’ USPs, growth potential, management team and strategic plans to move the business forward.

Jill: What does your new service offer, why did Barclays feel it was necessary now, and how will high growth businesses in the city benefit?

Paul: Barclays is continuing to build out its proposition, which supports high growth companies and entrepreneurs right across the UK. Through its ‘High Growth & Entrepreneurs’ offering, the bank is at the forefront in helping founders and entrepreneurs build and scale their businesses at speed.

Building and maintaining forward momentum in a high growth business requires continuous investment, so we’ve developed a suite of funding options to meet the changing needs of a high growth business. Barclays can support entrepreneurs from idea to IPO utilising our £200m fund for venture debt lending.

The specialist Brighton team has individuals from many parts of the business including a dedicated high growth and entrepreneur manager so we’re able to guide and support a company from start-up all the way through to flotation or sale.

Jill: What particular challenges do high growth entrepreneurs have that others don’t?

Paul: Good question! In our recent white paper ‘The Scale Up’ report, which Barclays commissioned with the support of Cambridge and Oxford University, a number of challenges were identified. The report is available free of charge to download from the Barclays High Growth & Entrepreneur website and well worth a read - https://entrepreneurs.barclays/  

In a snapshot, funding presents a huge challenge to scale up business, however it’s not all about money, and the skills gap and ability to scale at speed, production and personnel also present unique challenges for scale up businesses. 

Jill: How does the Eagle Lab fit in?

Paul: Barclays Eagle Lab provides the facility for UK start-up businesses to co-locate, collaborate and grow.

The Eagle Lab provides access to resources including expert mentoring, 3D printers and laser cutters - giving Brighton’s start-up community a crucial boost. For more information, visit https://labs.uk.barclays or pop in to the Eagle Lab, which is located at Preston Circus.

Jill: Tell me about your background and journey to get to your current post. Do you have an entrepreneurial background?

Paul: I’ve been a business manager with Barclays in Brighton for 20 years and I’ve supported start-up businesses all the way to corporate companies. It’s great to see some of the entrepreneurs I helped to start up now turning over six figure sums. I’ve always lived and worked in the area and I feel I have developed a strong understanding of the unique Brighton market.

Jill: Thanks so much for talking with me, Paul, and I hope you enjoy this year’s Summit.

Paul: It’s been a pleasure. I’ll be there along with members of my unit so not only will be joining in with the day, we’re there to answer any questions from delegates and offer advice. I’m really looking forward to it, and of course our sponsored session on high growth business.

Brighton Summit takes place on 14th October 2016 (www.brightonsummit.com) 

 This blog post was originally published on the Brighton Summit website.